Last week I got a chance to attend the launch of Warehouse A/W 013 collection at their flagship store in Argyll street. I like them as a brand as they are very modern and chic. Definitely not fast fashion.
Few months back they launched the ‘Style me if you can campaign’ asking their fans to create different looks using their new A/W collection. The response was phenomenal. The Red Notebook also submitted their look (see our look here). I love the way warehouse engaged with their fans and gave them a chance to style looks, making the whole fashion thing very accessible to the end customer.
The ‘Style me if you can’ campaign led to the creation of a short film, which was shown at the launch. It follows a story of a girl and her outfits at various locations and venues. The film looks very realistic and inspires you to make a fashion statement in your ordinary day-to-day life.
Harriet Stewart from Elle was also there, talking through the latest A/W trends. Here is a sneak peak into the event, my favourite things from the collection and my outfit of the day.
Madly in love with my new red heels.