When I first sway the video of Anita Dongre’s ‘Jaipur Bride’, I was just mesmerized by the concept, the design and their projection of the modern Indian bride. Little did I know that I would have an opportunity to admire her latest collection right here in London and it’s not just Anita Dongre – for the first time in London, pioneering Indian and Pakistani design talent will come together on one platform.
This Bank Holiday weekend, May Fair Hotel in London will host a much awaited Fashion Weekend where top South Asian design talent will showcase the collection. It’s a two day event which brings big names like Anita Dongre , Rina Dhaka & Bhairavi Jaikishan from India, and Pakistani designers Umar Sayeed, Nida Azwer and Sania Maskatiya together.
On 2nd May designers will personally represent their collection and interact with guests at a Champagne, Canapés and Couture evening. Tickets are available on the website here and on 3rd May there will be a free to attend open pop-up exhibition for everyone where customers will have an opportunity to view the latest collection and purchase it at Indian and Pakistani retail prices.
Ramp shot from Anita Dongre’s “Varanasi Weaves” collection, which showcased at Lakme Fashion Week Summer Resort 2014 this month.
Anita Dhongre “Jaipur Bride 2013” campaign shots at Samode Palace, Jaipur by photographer R. Burman.
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